We are always on the look for innovations that help you to get even more powerful insights. And we regularly publish about our innovations.

Jochum Stienstra has published a great deal about narrative research, most of it in English. A small selection is listed below (and can be downloaded by clicking on the link):

  • A Hitchhikers Galaxy to Narrative Universe. A brief overview explaining a fascinating methodology. Published in the Spring issue of ‘Views’, the magazine of the international association for qualitative research, QRCA
  • Stop asking questions. A comprehensive ESOMAR article about the underlying principles of narrative research, written with Dave Snowden
  • Loser, Hero or Human Being? A comprehensive ESOMAR article about how we derive archetypes from stories, using a concrete case example. This article won the ESOMAR AWARD for Best Paper in 2008

    In addition, he wrote several interesting contributions to various forums. Listed below is a small selection:
    (NB the articles below are in Dutch, we will be very happy to tell you more about these subjects, contact us at